A strategic foresight
advisory firm.

Who We Are

Ron Memmel, MDes

Strategic Foresight & Innovation

Read More +

Ron Memmel is a strategic foresight practitioner and advisor with deep experience working at the intersection of advanced manufacturing, technology, data, and systems thinking. He supports business leaders and organizations facing uncertainty and structural change, helping them translate complex signals across markets, technology, and policy into clear strategic choices. His work combines qualitative foresight methods with quantitative analysis to surface risks, opportunities, and actionable pathways for long-term value creation.

Ron works with clients across both public and private sectors advising senior leadership teams on strategy, modernization, and decision-making under uncertainty. In addition to client work, Ron collaborates with economists, designers, and policy experts on interdisciplinary projects that bridge foresight, data science, and real-world implementation. Ron is a frequent facilitator of executive workshops and contributes thought leadership on foresight, systems change, and strategic resilience.

Ron holds a Master's in Strategic Foresight from OCAD University Toronto and has degrees in International Relations and Sociology. Ron has additional training in Data Science (Johns Hopkins) and Project Management (UofT). He brings international experience and a practitioner's perspective shaped by work across North America and the EU.

Robin Shaban, PhD

Economics & Quantitative Analysis

Read More +

Robin Shaban, PhD is a Canadian economist and public policy expert with deep expertise in Canadian and global competition policy. Robin advises business leaders and organizations navigating complex regulatory and market environments, translating policy and competition dynamics into clear strategic direction. Their work combines rigorous economic analysis with advanced data methods to deliver credible, evidence-based insights that support high-stakes decision-making.

Robin is the co-founder and chair of the Canadian Anti-Monopoly Project, a think tank dedicated to addressing pressing issues caused by monopoly power in Canada. Robin is also a fellow at the Public Policy Forum. In 2021, Robin received a Changemaker Award from The Globe and Mail for their efforts to advance public policy centered on social justice and their academic work on competition policy. Robin regularly publishes original research reports and is a frequent public speaker and media commentator.

Robin holds a doctorate in public policy from the School of Public Policy and Administration at Carleton University, with competition policy as the topic of their dissertation. They hold a master's degree in economics from Queen's University, and a bachelor's degree in economics from the University of Alberta.

Want to learn more about how we can help?

• 01 Opportunity System Mapping Read More +
  We help clients build a clear, decision-useful map of an emerging opportunity space. This includes identifying the actors, relationships, policy forces, market dynamics, technology shifts, capability gaps, and strategic tensions shaping the system. The result is not a generic market scan. It is a structured view of where opportunity may be forming, where influence sits, and where action may create advantage.
• 02 Strategic Opportunity Framing Read More +
  We help clients translate signals and system insights into practical opportunity hypotheses. Each opportunity is framed around what is changing, why it matters, where future demand may emerge, how value could shift, what role the organization could play, and what should be tested next. This helps teams move from broad themes to focused strategic options.
• 03 Opportunity Portfolio Renewal Read More +
  Strategic portfolios can become anchored in today's demand, existing relationships, and current operating assumptions. We help organizations create a repeatable way to scan for emerging shifts, interpret their implications, and refresh the pipeline of future opportunities. The result is better prioritization, stronger alignment, and more disciplined renewal of strategic initiatives over time.
• 04 Quantitative Foresight and Modelling Read More +
  We help clients quantify uncertainty where doing so improves decision quality. This may include modelling technology disruption, estimating market exposure, mapping value distribution, assessing sector impacts, or testing scenarios under different assumptions. The goal is not false precision. The goal is better strategic judgment.
• 05 Executive Decision Support Read More +
  We turn complex research and analysis into executive-ready artifacts that support serious strategic conversations. This may include opportunity maps, system maps, scenarios, strategic briefs, quantified models, decision frameworks, workshops, or presentation materials. Our outputs are designed to help leaders decide where to focus, what to build, who to engage, and what to monitor.

Who We Work With