Strategy · Foresight · Innovation

A strategic foresight
advisory firm.

Helping investors and operators evaluate market entry, capital risk, and regulatory exposure before they commit.

About

Who We Are

2R Strategy was born from a shared belief: the world needs more foresight.

With growing uncertainty in global trade and geopolitics, leaders are forced to confront rapid, unpredictable change. Our founders, Robin Shaban and Ron Memmel, bring together expertise in economics, public policy, and strategic foresight. By combining rigorous quantitative analysis with qualitative foresight methods, 2R Strategy gives clients access to a depth of analysis and insight rarely found elsewhere. We help leaders do more than react to change. We help them anticipate it.

Our mission is to equip leaders to shape the future on their own terms.

Portrait of Robin Shaban, PhD

Robin Shaban, PhD

Economics & Public Policy

Robin Shaban, PhD is a Canadian economist and public policy expert with deep expertise in Canadian and global competition policy. Robin advises business leaders and organizations navigating complex regulatory and market environments, translating policy and competition dynamics into clear strategic direction. Their work combines rigorous economic analysis with advanced data methods to deliver credible, evidence-based insights that support high-stakes decision-making.

Robin is the co-founder and chair of the Canadian Anti-Monopoly Project, a think tank dedicated to addressing pressing issues caused by monopoly power in Canada. Robin is also a fellow at the Public Policy Forum. In 2021, Robin received a Changemaker Award from The Globe and Mail for their efforts to advance public policy centered on social justice and their academic work on competition policy. Robin regularly publishes original research reports and is a frequent public speaker and media commentator.

Robin holds a doctorate in public policy from the School of Public Policy and Administration at Carleton University, with competition policy as the topic of their dissertation. They hold a master's degree in economics from Queen's University, and a bachelor's degree in economics from the University of Alberta.

Portrait of Ron Memmel, MDes

Ron Memmel, MDes

Strategic Foresight & Innovation

Ron Memmel is a strategic foresight practitioner and advisor with deep experience working at the intersection of advanced manufacturing, technology, data, and systems thinking. He supports business leaders and organizations facing uncertainty and structural change, helping them translate complex signals across markets, technology, and policy into clear strategic choices. His work combines qualitative foresight methods with quantitative analysis to surface risks, opportunities, and actionable pathways for long-term value creation.

Ron works with clients across both public and private sectors advising senior leadership teams on strategy, modernization, and decision-making under uncertainty. In addition to client work, Ron collaborates with economists, designers, and policy experts on interdisciplinary projects that bridge foresight, data science, and real-world implementation. Ron is a frequent facilitator of executive workshops and contributes thought leadership on foresight, systems change, and strategic resilience.

Ron holds a Master's in Strategic Foresight from OCAD University Toronto and has degrees in International Relations and Sociology. Ron has additional training in Data Science (Johns Hopkins) and Project Management (UofT). He brings international experience and a practitioner's perspective shaped by work across North America and the EU.

Want to learn more about how we can help?

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Services

We work with investors, executives, and boards who need more than analysis. They need clarity. Our services combine rigorous economic research, policy expertise, and strategic foresight to help clients make confident decisions in complex, fast-moving environments.

Advisory

Research & Analysis

Capability Building

Get in Touch

Email

contact@2rstrategy.ca

Based in

Toronto, Canada

Every engagement starts with a conversation. We typically respond within one business day.